At the supermarket, we’re most likely to select healthy snacks (yogurt, apples) for ourselves and chose junk (chips, ice cream) for others, reports a recent study in the Journal of Consumer Research. One explanation: We tend to keep our goals–such as eating healthy or losing weight–in mind as we shop for ourselves, says lead study author Juliano Lara, Ph.D., of the University of Miami.
Make that even easier by shopping the store’s perimeter, where fresh foods (produce, fish) are found, and avoiding the snack and candy aisles.